Good search engine optimization includes several factors that are explained to help you achieve better website placement. Most of the advice given can be achieved almost immediately, where as other factors explained will take a lot of your time and effort. If you are serious about SEO then you're on the right track. Please note that the tips mentioned in these articles are used by SearchBliss and some of the website optimization information stated is merely our opinion.
Before you begin reading these articles, please keep this in mind. The most important advice I can give you for beyond search engine optimization is to build your web pages with your visitors in mind. We have all been to sites that "don't make much sence" as a result of webmasters targeting keywords that they have trouble placing into readable text. You can have thousands of web site visitors each day, but it is useless traffic when they exit your page out of frustration, and they may never return.
Targting the Right Keywords
Choose the right keywords. This is an extremely important part of SEO and should be done FIRST. Optimizing a site takes a lot of time, patience, and hard work. Doing this targeting the wrong keywords can be devistating. Find relevant keywords that are searched for often. Make sure you target "phrases" rather than single keywords. For example, targeting "hosting" alone will not help you. There are too many search results. But targeting "web hosting provider", "web hosting service", and "hosting business" will get you more realistic results (and a ton of traffic). Plus you are still targeting "hosting". I would suggest targeting ONE "reach phrase" and TWO "realistic phrases". Three phrases may seem like a lot, but not when one or two keyterms is in all three phrases. When this occurs, things don't get watered down, giving better results.
Let's begin with the "bare bones" of website optimization. Title tag and meta tags. Most SE's (search engines) give little to no relevance to some of these, however, since no one really knows how they are factored by each engine, they are still important steps in optimizing any web site.
1: The TITLE tag
Here is an example Title tag which should appear in-between the tags of your web page(s):
<b>My Business Title</b>
The title tag is very important. Why? Because SE's not only give it value in relation to search engine optimization, but they use it in their search results. Search on ANY search engine, and you'll see the content of this tag used in the anchor text of the links for each web site. Here is a little experiment. Follow the Google link (opens in a new window) and take a look.  Google Experiment
There are 28,100,000+ pages in Google with the title tag Untitled Document So most of the web page links displayed are Untitled Document. Why? Because who ever built these web pages used an editing program that adds the title tag, and they never changed the title text which is certainly poor SEO....continous |
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